Welcome to the ceremony
Enjoying mezcal goes beyond the bond this drink has with Mexican culture and customs. Taking in the aromas and savouring the distinctive smoky note of 9 RITOS is part of the experience we want you to have.
The ritual of drinking mezcal
Enjoying mezcal goes beyond the bond this drink has with Mexican culture and customs. Drinking mezcal is a ritual. And taking in the aromas and savouring the distinctive smoky note of 9 RITOS is part of the experience we want you to have.
I Story and philosophy
At 9 RITOS we are clear about the pre-Hispanic roots of this sacred drink, which is why we honour both the process and the flavour. We look after its distillation and its making with the cooked sap of several maguey or agave plants.
II A conceptual brand
9 RITOS is a conceptual brand that aims to honour the process and the flavour of the sacred agave drink.
Historically, mezcal goes back to a pre-Hispanic indigenous tradition, the Mictlán. With the name we pay homage to all our dead and to the nine levels they had to cross for their soul to be received by Mictlantecuhtli and Mictlancíhuatl, the deities of the Mexica underworld.
Made in Santiago Matatlán, Oaxaca, from 100% espadín agave, 9 RITOS is an authentic Mexican mezcal for celebrating mystical moments.
III The symbol
This is the skull of MICTLANTECUHTLI: Lord of the Underworld. Its colours and shapes are drawn from the legendary Oaxacan tapestries of Teotitlán, coveted worldwide.
Alongside the skull of our god are two heads of xoloitzcuintle, the dogs that accompany the dead as they cross the underworld.
The Zapotec legend of Mictlantecuhtli still echoes in Mitla, the city of the dead — our inspiration for the logo.
IV Process
The name agave comes from Greek and means "admirable". It has been a Mexican symbol for thousands of years, and its pointed shape and distinctive green are a visual reference whenever Mexican art is discussed — from photography to painting and film.
Cutting of the agave leaves.
The agave hearts are cooked in an earth oven.
The cooked agave hearts are ground.
The agave fibres ferment in pine or oak vats.
Distillation in copper stills.
Bottling and labelling.
V Denomination of Origin
In 2021 Mezcal 9 RITOS obtained the Denomination of Origin. Under strict compliance with the Official Mexican Standard, it was registered as a mezcal producer in the state of Oaxaca. Denomination of Origin is granted to products native to a region whose quality or characteristics are due exclusively to the geographic environment.
VI A tribute to the work of the communities
From day one, 9 RITOS has wanted a win-win relationship. A win for the fields where the drink begins, all the way to the end of production, where the details are refined so your palate can taste this experience.
Our philosophy is built on the love of our roots, with a clear goal: to care for the land, its ecosystem and the people who work it.
Replanting is essential
For every agave we use, we plant ten more, creating more jobs in the producing regions and making sure we keep looking after the species.
We only use wild agaves that have a replanting plan, since otherwise the natural resources of the area — and therefore its communities — would be affected. 9 RITOS has been committed to planting wild agaves long before the mezcal was launched.
Rituals
Because of its distinctive flavour, mezcal can be a little demanding for certain palates. Some people drink it neat with a few orange wedges, while others prefer it in a cocktail that brings out its flavour. Either way, drinking mezcal is a very particular journey of flavour that will not leave you indifferent.
Whether neat with orange wedges or in a cocktail that lifts its flavour, the journey mezcal gives you is singular, and the experience 9 RITOS offers is incomparable.
Ritual 1 A long, citrus-forward cocktail: lemon balm infusion, grapefruit and lime over Mezcal 9 Ritos, served in a vintage champagne coupe. 
Ritual 2 Mezcal with hibiscus concentrate and a few drops of chlorophyll, shaken and served in an old fashioned glass rimmed with worm salt. 
Ritual 3 A tropical mezcal cocktail with pineapple, starfruit and passion fruit, rimmed with Miguelito and finished with a watermelon lollipop. 
Ritual 4 Mezcal with tamarind pulp and a touch of apple cider vinegar, in a salt-rimmed highball with a pulparindo candy pick. 
Ritual 5 Mezcal muddled with strawberry, raspberry, blueberry and basil, with simple syrup and a worm salt rim. 
Ritual 6 A mezcal cocktail with orange, pineapple and lime juice plus achiote concentrate, rimmed with Tajín and garnished with dehydrated pineapple. 
Ritual 7 Mezcal and bianco vermouth chilled in a mixing glass, topped with lager and an orange twist. Dry and after-dinner. 
Ritual 8 Mezcal with Oaxacan chocolate, evaporated milk and agave honey, served in an old fashioned glass with marshmallows. 
Ritual 9 A layered mezcal shot: grenadine syrup, coffee liqueur and Mezcal 9 Ritos, topped with warmed Controy. 
The mezcal
What the label says
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Mezcal 9 RITOS is a fully artisanal product, made in small batches by the men and women involved in the work of the fields.
